Privacy Policy

Last modified: March 31st, 2022 

Please read carefully this Privacy Policy before visiting Paradox's website at the following URL: www.paradoxoutdoor.com (the “Site”) 

Paradox's commitment to privacy 

Protecting your privacy is important to us and we recognize that your personal information must be used responsibly. 

Our privacy policy ("Privacy Policy") describes the types of personal and non-personal information that Paradox Brands Canada ULC ("Paradox") collects in relation to the operation of the Site, how we use such information and to whom and under what circumstances we may disclose it, and how you can access and modify collected information. 

By using the Site, you agree to the collection, use and disclosure of your personally identifiable information as described in this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Site. 

What information is collected 

When you are just a visitor, Paradox does not collect any of your personal data, except when using cookies. 

Paradox only collects personal information when you choose to: (i) contact us (ii) register on the Site (iii) complete a profile (iv) subscribe to newsletters (v) participate in a contest or to an event (vi) provide feedback or request information (vii) order products and services (viii) opt-in to website cookie tracking. 

The personal information that Paradox collects through our Site may include your name, username, password, email address, postal address, phone number, credit card number and any other personal information that you choose to include in your profile or requests. We collect this type of information in obvious ways through accurately-labelled forms and input fields. 

As part of the standard operation of the Site, we may collect certain non-personal information from you, including but not limited to your browser type, operating system, IP address and the domain name from which you accessed the Site. In addition, we may collect information about your browsing behaviour, such as the date and time you visit the Site, the areas or pages of the Site that you visit, the amount of time you spend viewing the Site, the number of times you return to the Site, the websites that you visit before or after you visit our Site and other click-stream data. This information helps us to improve our Site, respond to your requests and customise your shopping experience. 

We may use cookies to collect the non-personal information described above. A cookie is a small text file that may be stored on the hard drive of your computer when you access the Site. We may also use cookies to: (1) provide you with customised content and advertising; (2) monitor Site usage; and (3) conduct research to improve our content and services. You are free to decline cookies or opt-out anytime, but by doing so, you may not be able to use certain features on the Site or take full advantage of all our offerings. Check the “Help” menu of your browser to learn how to change your cookie preferences. 

How we use your informations 

The information we collect allows us to keep you posted on Paradox's latest announcements and upcoming events. From time to time, we may send you information on programs and services that we believe may be of interest to you. 

If you don’t want to be on our mailing list, you can simply unsubscribe by clicking the “UNSUBSCRIBE” link at the bottom of a marketing email that you receive from Paradox. 

We also use information we collect to help us develop, deliver, improve and provide you with our best services, content and communications. We may use this information to complete any orders or fulfill any order requests, including enabling investigations of products. 

We may use your information to send important notices or communications regarding your orders, even if you have opted out from our marketing communications. 

We may use your information to fulfill any subscription requests, send you an e-mail confirming your subscription, and from time to time send you information for informing you of any change or additions to any subscriptions. 

We may also use information we collect for internal purposes such as auditing, data analysis and research to improve our products, services, and customer communications. 

We may collect, use, transfer and disclose non-personal information (i.e., data in a form that does not permit direct association with any specific individual) for any purpose. 

How we share your informations 

You can choose which, if any, of our online resources you wish to participate in. 

Paradox only shares personal information with other companies or individuals outside of Paradox in the following limited circumstances: 

We provide such information to our subsidiaries, affiliated companies or other trusted businesses or persons for processing or fulfilling any orders on our behalf, or providing other services on our behalf, including marketing, support services, website services, delivering materials, answering customer questions. We require that these parties process such information in compliance with this Privacy Policy and any other appropriate confidentiality and security measures. Paradox will only provide these parties with the personal information they need to deliver the services to us and/or on our behalf. 

We have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request, (b) enforce applicable Terms of Use, including investigation of potential violations, (c) detect, prevent, or otherwise address fraud, security or technical issues, (d) protect against harm to the rights, property or safety of others as required or permitted by law, (e) as part of any merger, acquisition, financing, sale of company assets or interests in the company, or transition of service to another provider, or in the event of an insolvency, bankruptcy, or receivership, or (f) if we believe such disclosure is necessary to identify, contract or bring legal action regarding injury or interference with the rights and property of Paradox. 

Social media 

The use of social networks in connection with Paradox's Site may lead to the collection and exchange of some personal data between Paradox and such social network. We invite you to read the Privacy Policy posted on social media websites to be aware of what personal data can be transmitted to Paradox as well as the purposes of use, disclosure and retention of your personal data by such social media, in particular for advertising purposes. You can directly configure and control the access to and confidentiality of your personal data. Paradox shall not be responsible for any use of your personal data by social networks on their account. 

Intellectual property 

The content of our Site, including, but not limited to, trademarks, graphics, images, texts, videos, animations, sounds, logos, gifs and icons, and their formatting are the exclusive property of Paradox, except for trademarks, logos, or content belonging to third parties and authors. 

Any reproduction, distribution, modification, adaptation, transmission or publication of these elements, even partial, is strictly prohibited without the express consent of Paradox and any of such undertaken by any process whatsoever constitutes an infringement punishable by applicable laws and regulations. 

Failure to comply with these provisions constitutes an infraction which could result in civil and criminal penalties. Owners of any content may take legal actions against you. Nothing on our Site shall be construed as conferring any right, title, interest or any other licence on our Site, its content, features or any material downloaded from the Site. 

Hyperlinks to third-party websites 

There may be cases on our Site where Paradox provides hyperlinks to other websites or resources available on the Internet. Paradox has no control on such externally linked websites or webpage. Paradox shall not be deemed to endorse or guarantee such third website services. Paradox is not in any way responsible for any kind of damages or loss, arising out or in connection such external sources, including for the services or products they provide, or any use thereof. You are responsible for accessing such external sources and you must comply with their Terms of Use. 

Users, subscribers and visitors to our Site must always obtain the prior written approval of Paradox before creating a hyperlink to our Site. Paradox reserves its right to accept or refuse any use of a hyperlink at its discretion. 

Hyperlinks to our site 

Users of our Site authorized by Paradox may set up a hyperlink only to the Site’s homepage accessible at the following URL: www.paradoxoutdoor.com, and only to the extent the webpage opens in a new window. No “framing” or “deep-linking” of our web pages or content is allowed. You agree to remove any hyperlink you may have set up upon request by Paradox. 

Protection of your informations 

To prevent unauthorized access or disclosure, maintain data accuracy and facilitate the appropriate use of information, Paradox uses physical, technological and administrative procedures to attempt to protect the integrity of its Site and the confidentiality of the data collected through the Site. Nevertheless, Internet transmissions are never completely private or secure. Paradox cannot be liable for any breaches of confidentiality due to system failures or unauthorized access by third parties. 

Protection of children's personal informations 

Paradox is concerned about protecting the safety and privacy of children. We do not knowingly or specifically request or collect personal information from or about children under thirteen and do not market specifically to children. We do, however, sell children’s products for purchase by adults. 

Access to informations you provide to us. You may access any personal information you provide to us, correct or modify any such personal information, or direct us to make no further use of your personal information. 

Your acceptance to this privacy policy 

The use of this Site constitutes the user's acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, you may not use the Site. Paradox reserves the right, in our discretion, to change, modify, add or remove portions of this Privacy Policy at any time, without prior notice. 

Questions or comments 

If you have any questions, wish to access, update or delete information, wish to opt out of receiving future communications or website cookie tracking, or have questions about this Policy, please contact us online at support@paradoxoutdoor.com. 

SMS Communications 

We may use SMS (Short Message Service) technology to communicate with you about your account, orders, and other services. When you provide us with your mobile phone number, you agree to receive SMS messages from us. 

Information Collected: When you opt-in to receive SMS messages, we will collect your mobile phone number. This information will be used to send you SMS messages regarding your account, orders, and other services. 

Service Provider: we use Klaviyo, as our SMS service provider. Klaviyo's privacy policy can be found at https://www.klaviyo.com/legal/privacy/privacy-notice/12-30-2019. 

Security: We take the security of your personal information very seriously. We use industry-standard security measures to protect the information collected through our SMS services. 

Opt-in and Opt-out: You can opt-in to receive SMS messages by providing your mobile phone number during the registration process or through your account settings. You can opt-out of SMS messages at any time by replying "STOP" to any SMS message or by updating your account settings. 

Fees: Your carrier's message and data rates may apply to receive SMS messages. 

Frequency: You can expect to receive SMS messages from us on a regular basis. The frequency of SMS messages may vary depending on your account activity and preferences. 

Unsubscribe: To unsubscribe from SMS messages, reply "STOP" to any SMS message or update your account settings. 

Retention: We will retain the information collected through our SMS services for as long as necessary to provide the services to you and to comply with applicable laws. 

Compliance with Laws: We comply with the Telephone Consumer Protection Act (TCPA), the Canadian Anti-Spam Law (CASL) and other applicable laws and regulations regarding SMS communications."